Digital celebrities Nikki Phillippi, Kayley Melissa and Feast of Fiction join Kin Community’s vast network of creators. Collectively the trio adds a social reach of 4.8 million to the Kin Community global network, which already connects to 295 million people. The new members will focus on creating content in Lifestyle categories including Beauty, Food, Fashion and Home.
“We work with the best. Our creators inspire women around the world to be authentic without compromise,” said Reena Liebling, Kin’s VP of Partner Strategy.
The three will now have access to Kin resources, including strategic partners, programming teams and sales, marketing and data strategy.
“I’m so excited to be part of Kin because the vision of the network really aligns with the goals of my channel,” said Phillippi who recently launched her own eyelash designs in collaboration with Eylure and Walgreens. “They are also giving back to the community through partnerships with Girls’ Inc. and Covenant House. I love that about Kin since giving back and charity is something that’s really important to me.”
“Through partnering with Kin, I look forward to expanding my content past just hair and into other lifestyle categories such as home, food and beauty,” commented Kayley Melissa who is known for her hair expertise showcased through her step-by-step hairstyle tutorials.
“We’re incredibly excited to join Kin, our longtime friends and collaborators. We’re looking forward to breaking 1 million subscribers with our new family this year! ” — Jimmy Wong & Ashley Adams of Feast of Fiction who are known for bringing wild recipes to life, from movies, TV shows, cartoons, and comic books.
Kin currently has 131 creators that create quality content for consumers, brands and partners around the concept of “make Your Way Home’ targeted to Millennial women. According to Tubular Labs, Women ages 18–34 watched 680 million minutes of Kin Community content in January 2017 alone.