Bravo Media continues its push for digital programming with the release of their new original digital series “Isaac Takes On,” which follows “Top Chef” Isaac Toups as he travels on a Celebrity Cruises vacation and competes against tastemakers. This growing commitment to the digital landscape is helped in part by Bravo’s multiyear partnership with Celebrity Cruises.
“With the launch of ‘Isaac Takes On,’ Bravo is reinforcing its commitment to developing original digital content,” said Lisa Hsia, Executive Vice President, Digital, Bravo and Oxygen Media. “We’re excited to deepen our partnership with Celebrity Cruises and continue to push the boundaries of digital storytelling by creating snack-able content appealing to fans’ passion points including travel, food, pop culture and beyond.”
The show will receive a large part of its social promotion from Bravo’s digital platforms, but will also take advantage of NBCUniversal’s Social Sync offering, expanding the web series reach with target consumers across the social pages of NBCUniversal talent and properties.
Celebrity Cruises has partnered with “Top Chef” since 2013 and together the two have kicked off exclusives like “Top Chef at Sea” experience, a program that offers fans and foodies the ultimate opportunity to vacation with an incredible lineup of cheftestants.
“We are excited about this partnership as it gives our guests a peek into what it takes to develop and invent exquisite culinary creations using top quality ingredients inspired by different cultures from around the world,” expressed Cornelius Gallagher, Associate Vice President, Food and Beverage Operations, Celebrity Cruises.
Starting today, “Isaac Takes On,” which is produced by the Emmy Award-winning Magical Elves, will air three new episodes weekly through April 3rd. The nine episode digital series will be available on bravotv.com and CelebrityCruises.com/Isaac-Takes-On and will highlight Celebrity Cruises branding within the programming.