Watchable continues to drive membership and engagement with one simple thing — exclusive series. Since last fall, 10 exclusive series have launched on Watchable, driving 37 percent of all new viewers to the service and increasing overall engagement by 26 percent.
Now, as spring and summer approach, watchable intends to keep the momentum going by bringing back one of their most popular series, Studio71’s and Maverick Media’s “Logan Paul VS,” which starts production today and will be back this fall for a 10-episode second season.
“When we launched our exclusives last fall, we knew ‘Logan Paul VS’ would be a breakout hit with our audience, so we are thrilled to have him back for a second season,” said Craig Parks, VP of programming for Watchable. “We aim to connect consumers with great content and great talent, and we were fortunate to find both with Logan so we are excited to see his new adventures unfold in the coming months.”
Millions of people tuned in for the first season of “Logan Paul VS” to watch Paul take on adventurous challenges ranging from bear wrestling to coaching pee-wee football. Season will follow Paul as becomes a small town’s mayor for a day, takes up residency in a retirement home and trains with the best athletes, gymnasts, contortionists and dancers of Cirque du Soleil.
“I’ve always loved pushing myself to experience every facet of life, no matter how outrageous or insane, so finding a home like Watchable to share that with my fans has been amazing,” said Logan Paul. “We’re kicking season two into high gear and I can’t wait to share what we have up our sleeves with everyone.”
“With a mission to connect consumers with the best digital content from both up-and-coming and accomplished digital players, our Watchable team will continue to take risks, push the envelope and deliver engaging original programming,” added Parks.