In response to the rapid growth and demand from brand partners, AEG, a sports and live entertainment company, is doubling down on original video with the launch of AEG Studios. The in-house branded content division will work as an extension to AEG’s Global Partnership group and will support the creation, production and development of innovative, original content for the company as a whole as well as its numerous brand partners. Seasoned content strategist, Raymond Leon Roker, will oversee the new initiative as head of the division across music, sports and facilities.
AEG studios will work with brand partners to conceive, produce and deliver compelling content across digital, print, video and mobile.
“Our partners are asking for great storytelling through original content; we have listened and are now building a world-class production company with the most innovative creators in the sports and entertainment business,” said Andrew Klein, senior vice president of AEG Global Partnerships. “We’re known for bringing our partners’ messages to life through cutting-edge campaigns. AEG Studios will amplify our ability not only to solve our brand partners’ needs, but also help them engage with their target audiences by bringing them the one-of-a kind pieces of content and creativity that only our network of talent, assets and resources can provide.”
In the past, AEG Studios has been known to bring partners closer to the heart of live events using cutting edge virtual reality and 360-degree video, documentary, and episodic programming.