In 2016 alone, investments in virtual reality tripled. The industry, no longer limited to video games, has grown to encompass a variety of entertainment options, including virtual reality in film, which has experienced a growing demand. As this demand increases, so does the demand for the equipment to make it. Answering the call is Jaunt, a leader in cinematic virtual reality, who today has made its VR camera, the Jaunt ONE, available for direct-to-consumer sale via a network of resellers. The network of providers consists of The Studio-B&H, AbelCine, and Radiant Images.
The award-winning VR camera comes with several new features including support for 120 frames per second capture, real-time video feed, and updates to white balance correction in the Jaunt ONE’s companion software suite, Jaunt Cloud Services (JCS).
“Demand for the Jaunt ONE has been unwavering since we introduced it to rental houses last summer, ” said Koji Gardiner, VP of Hardware Engineering at Jaunt. “The natural next step was to provide filmmakers the ability to own the camera. These filmmakers are pushing the creative boundaries as they eagerly explore the medium and we could not be more proud to provide them with the only professional-grade VR camera designed specifically for their craft.”
Jaunt ONE has been an early entrant into the hardware side of Virtual Reality, similar to how Gopro was for online video creators and extreme sports videographers. But unfortunately, Gopro has struggled to keep up with innovation as it tried to become a media company after going public. Though Jaunt has changed up the formula, focusing on hardware and content creation simultaneously, the question remains: will the new formula equal a winning equation that Gopro missed out on?
For filmmakers who want to check out the camera without purchasing it just yet, The Jaunt ONE, along with JCS and Jaunt’s full platform capabilities, will be on display at NAB in Las Vegas April 24–27 at the Jaunt booth # C2436 in Central Hall.