At a private press briefing in New York this morning, Complex Network reintroduced its brand, which now includes Rated Red, Seriously.tv, and the OG Complex brands, including Sole Collector and Collider.
“We are very lucky to know exactly who our audience is at Complex Networks. Our content speaks directly to passionate and engaged millennials who know the difference between what is authentic content and what pretends to be authentic,” said Rich Antoniello, CEO Complex Networks.
And to service that audience with a continual pipeline of content is imperative for the company, which also announced a new slate of programming for its various verticals and a renewal for Peter Berg’s high-school football docu-series “QB1” for two more seasons. Filming for the project will kick-off in this summer.
“We have enormous reach with our vertical channels and distribution partners and as a result, we can connect with users on a broad range of topics and issues that matter to them — from lifestyle to news to entertainment.”
And the formats being produced certainly reflect that vision. Among them are 5 new series aimed at the heartland for RatedRed including a coming of age scripted comedy series about a sports broadcaster “Play By Play”, an unscripted reality series following Country-music star Tyler Farr “A Little Too Farr”. Most of the RatedRed series will debut on go90 starting late Spring / early Summer. Complex has also confirmed celebrity-based reality shows similar to “Cribs” called “Complex Closets” and “The Neighborhood.”
“Complex fuels the conversations that are an inherent part of pop culture vernacular,” added Antoniello. “We are in a fortunate position to have gained the trust of our fans and that is something that we never take for granted.”