Amazon looks to expand its subscription presence with a new program called Subscribe with Amazon, a self-service subscriptions marketplace that allows digital subscription providers to reach millions of Amazon customers. The new service offers advertisers targeted customer exposure through popular discovery features, such as search and recommendations, while also providing customers with a simple way to purchase and manage their subscriptions.
Additionally, subscription providers will have the ability to offer customers flexible pricing including introductory, monthly, and annual pricing options, as well as the opportunity to explore offering Prime exclusive deals.
“Over the years, Amazon has gained extensive experience in the memberships and subscriptions space, innovating across programs like Prime and Kindle Unlimited,” said Lovina McMurchy, general manager of Subscribe with Amazon. “Today, we’re excited to extend our selection by offering subscription businesses a self-service way to make their subscriptions available to millions of Amazon customers.”
Subscription providers of all shapes and sizes are selling on the marketplace, including SlingTV, Disney Story Central, Dropbox, Texture, eMeals, Fitstar by Fitbit, Creativebug, Headspace, LegalZoom, MileIQ, The Wall Street Journal, Chicago Tribune, The New Yorker, Consumer Reports and Tawkify.
“Selling on Subscribe with Amazon gave us a whole new channel to reach new customers,” said Julie Roehm, Creativebug Co-Founder. “The integration process for joining the marketplace was easy. The step-by-step integration guide gave us a checklist of everything we needed to do, and the sample seller account let us see what to expect before we even started.”
In addition, customers who purchase their subscription on Amazon.com, can access it on any iOS, Android or Amazon Fire device supported by the subscription provider.