The NBCU Content Studio, NBCUniversal’s home for original brand storytelling, and Broadway Video have announced a new advertiser offering that enables marketers access to an always-on team of writers, directors, and producers from Broadway Video.
Clients will be able to create original and ownable comedic content for all platforms with stories backed by NBCUniversal’s insights, and driven by data and distribution capabilities.
“[We’re offering] brands of all shapes and sizes a new blueprint to storytelling through the universal language of comedy,” said Wendy Wildfeuer, Senior Vice President, The NBCU Content Studio. “This partnership marries art with capability and science, pairing the comedic legacy of Broadway Video with the unparalleled NBCUniversal portfolio to deliver results for clients.”
Additionally, all clients of The Content Studio will have the ability to tap into the power of the NBCU portfolio for data-fueled distribution across digital, social and TV, strategic partnerships that include Apple News, BuzzFeed, Snapchat and Vox Media. All original content deals feature usage rights for brands to run creative on their owned and operated channels.
The first company to test out the benefits of the new partnership will be Jeep. The car company has signed on as its first partner to launch their new vehicle, the Jeep Compass.
Since being founded by Lorne Michaels in 1979, Broadway Video has built a portfolio of television programs and feature films including The Tonight Show Starring Jimmy Fallon, Documentary Now, Late Night with Seth Meyers, Portlandia, Man Seeking Woman, 30 Rock, Wayne’s World, and Mean Girls.