Youth content development and production studio Astronauts Wanted (a joint venture between Judy McGrath, former Chairperson/CEO of MTV Networks, and Sony Music Entertainment) has announced the talent lineup for their 2017 NewFront presentation.
In 2016, Astronauts Wanted made a significant expansion of its original programming and branded entertainment divisions, including the creation of premium content for digital video companies such as YouTube Red, Hearst’s Complex Networks, Fullscreen, go90 and Gunpowder and Sky. Now, hoping to continue that momentum, the production studio sees the IAB NewFronts as an opportunity to establish itself as the expert in creating custom content experiences and shows for any platform.
Hosted by comedian/actress Nicole Byer (“Girl Code,” “Loosely Exactly Nicole”), the Astronauts Wanted NewFront event will feature an array of stars. Singer/songwriter Grace VanderWaal (“America’s Got Talent winner”), will perform original songs from her debut EP “Perfectly Imperfect.” Entertainers Grace Helbig (“Dirty 30”) and Mamrie Hart (“Dirty 30”), along with Tammin Sursok (Pretty Little Liars), comedian Timothy DeLaGhetto (“Wild ‘n Out”) and comedian/YouTube star Andrew Lowe will present for Astronauts Wanted.
“Astronauts Wanted has had an amazing track record of collaborating with both emerging stars and established young celebrities to create premium, story-first programming geared at the youth experience,” said Christine Murphy, SVP of Branded Entertainment of Astronauts Wanted. “Our lineup of talent and the shows we’ve co-created with them is a reflection of our commitment to that. We have some pretty awesome stuff in store and we’re SUPER pumped to preview what we’ve got going on at our NewFronts party”
The after party will immediately follow the presentation on Sony’s rooftop deck where DJ duo and eyewear innovators Coco & Breezy are set to perform.