Daily news updates on the video business and must-know headlines.
Meet Power Sixers Burnie Burns + Matt Hullum: How Rooster Teeth Has Nailed Every Video Biz Model
With nearly 15 years under their belt, Burnie Burns and Matt Hullum have successfully pioneered nearly every viable business model for digital video. Here’s how Burns and Hullum have had their finger on the pulse of what works for digital video and the business model of monetizing a fan base. Read More
Ivana Kirkbride Explains go90’s “Sweet Spot” (Video)
Ivana Kirkbride took to the stage at this year’s MIP TV Digital Fronts and explained how go90 is doing what other SVOD services, like Netflix and Hulu, are not; and how this new strategy, what she describes as go90’s “sweet spot,” is changing the game….Read More
The Duopoly of Facebook and Google
Facebook and Google — two names that most in the world have heard. One has become so common it’s been transformed into a verb, don’t know which one it is — “just google it….Read More
Viddsee to Broadcast Original Content on A+E Networks’ Lifetime Asia
Singapore’s homegrown online entertainment platform, Viddsee, has announced a partnership with Lifetime Asia, a subsidiary of A+E Networks, to curate and broadcast a weekly selection of stories made by…Read More
Sony’s Music’s New Original Content Arm “Rumble Yard” Reveals New Music Formats with Al Roker & Kurt Hugo Schneider
Earlier this year Sony Music Originals, the original programming arm inside Sony Music, re-branded itself “Rumble Yard.” And as the first sizeable piece of news to emerge from the division…Read More
Twitch is Moving Forward with In-House Production, New Series “FreshStock” Among Upcoming Projects
It’s only been a few months since Twitch brought on Michael Aragon to run its video content strategy and today the company announced a new format “FreshStock…Read More
How Advertiser Demand & SVOD Saturation Inspired YouTube’s New Ad-Supported Programming, Says Kyncl
A year into YouTube’s push for subscriptions to premium music and video streaming service YouTube Red and the company has pulled a surprising left turn — to advertising. While many might think the driver for the move was a result of disappointing numbers for YouTube Red…Read More
Brief News — Highlights + Must-Know Snippets
This section of headlines is for newsletter subscribers only — brief, to the point, and not needing the deeper industry analysis you’ll find on VideoInk’s homepage.
30% of Free OTT Trials Result in Paid Subscription (Report)
According to research from Parks Associates, nearly one-third of OTT free trials convert to a paid subscription. According to the research, more than one-fourth of US broadband households trialed at least one OTT service in the previous six months. Of these users, 47% subscribed to at least one trial service after the free period expired.
Melody Hildebrandt Joins 21st Century Fox as Global Chief Information Security Officer
Melody Hildebrandt has been hired by 21st Century Fox as global chief information security officer. Hildebrandt, who will report to chief technology officer Paul Cheesbrough, officially starts on June 1. Previously, she worked at data-analytics and anti-fraud software company Palantir Technologies, where she served as EVP of business development.
Millionlights Has Announced a Partnership with Asianet
Millionlights, an education content provider, has announced a partnership with Asianet, the leading Multi-Channel Video Provider in Kerala, to launch on Asianet Satellite Communication’s OTT platform, Asianet Mobile TV.
NEWFRONTS: Trusted Media Brands Launches Seven New Series
Trusted Media Brands Inc. has announced seven new video series aligned with its “Taste of Home, Reader’s Digest” and “The Family Handyman / Haven Home Media” properties during its NewFronts presentation. The series includes, Reader Digest’s “My Morning Ritual,” “________ Your Way to Better Health,” Taste of Home’’s”Everyday Gorgeous,” “Test Kitchen Shorts,” and The Family Handyman introduced “The Design+Build Challenge” and “5–½ Hacks.” The new lineup also features an original series from Haven Home Media, “Bragging Rights.”
Advertiser top challenges:Network traffic / audience (23%), Quality of inventory (23%), Quality of consumer experience (21%)
Publisher top challenges: Too many platforms to adapt to (45%), Load times (38%), Cost of producing premium video (35%)
Mobile is fast becoming the screen of choice for consumers. 60% say they “can’t live without their smartphones.” And 67% watch videos on their smartphones every day in comparison to 70% who watch on desktop/laptop every day.