It’s obvious that OTT streaming services are on the rise. Platforms like Netflix, Hulu, and Amazon Prime have taken over the entertainment market, but there has never been a way to accurately measure the viewing data — until now. comScore today announced the launch of comScore OTT Intelligence, a syndicated service that measures U.S. household viewing of OTT content on television screens. The new service is based on the company’s proprietary Total Home Panel — a breakthrough research platform that measures consumer behavior across home network-connected devices.
“With very limited insight into viewing behavior across providers, the OTT market has largely been a black box,” said Mike Rich, comScore vice president of emerging products. “As more TV viewers look beyond traditional content sources, it’s more important than ever for networks, content producers, device manufacturers and others in the ecosystem to understand this growing segment of cross-platform viewing.”
comScore OTT Intelligence is delivered to subscribers through a user interface that provides a single-source view of dozens of OTT content providers including Netflix, Amazon, Hulu, and YouTube. Reported measures include household reach, audience size and demographics, along with a variety of usage metrics. Data can be segmented for cord-cutting and cord-never homes, including those with a cable or satellite subscription.
The foundation of comScore OTT Intelligence is comScore’s Total Home Panel, a single-source research platform designed to measure the realities of cross-platform media consumption, which currently measures media consumption across more than 12,500 households and 150,000 active devices per month.