Hosted by Reach Agency’s Gabe Gordon
Tuesday, May 30th, 2017, 1:00 pm — 2:00 pm PT; Price: Members — Free; Non-Members — $50 (Register here to hold your spot.)
(Become a Member to Enjoy Free Intel, Events, Research, and Exclusive news).
Using the Purchase Funnel to Define Video Creative Briefs
The conversation these days is around how brands can create entertaining video that consumers choose to watch and tells a story. But does that approach drive actual business results? In this webinar, Reach Agency Managing Partner Gabe Gordon talks about the creative approaches brands can take to attract consumers whether it is building equity in a brand through a short film or teaching consumers about a new product they might want.
(1) Key Business insights that should drive your Content Strategy
(2) How to program your campaign for different business results
(3) Better Briefing for Creative Partners
About Gabe Gordon: Gabe Gordon is the founder and managing partner of Reach Agency, AdAge’s Small Agency of the Year. He has over 10 years of global experience in content marketing and has built creative, integrated solutions for world-class brands such as General Motors, The NFL, Nestle, Walmart and PepsiCo.
After registering, you will receive a confirmation email containing information about joining the webinar.
Please register for VIDEO-EDU: Using the Purchase Funnel to Define Video Creative Brief on May 30, 2017 1:00 PM PDT at: