YouTube Builds on the Backs of Creators. But, can they build it on their own? Deal structures so far indicate no.
Yesterday, VideoInk covered news that Disney Digital Networks was set to premiere a new show called “Hyperlinked” as part of YouTube Kids on YouTube Red. As we got deeper into the news, the nature of the deals involved began to surface as quite murky, and so we started asking questions.
First a bit of context. When YouTube Red launched late last year, the company made it clear that while YouTube was commissioning original content, it would not launch its own “destination”; rather, formats funded by YouTube that would live behind the Red paywall would premiere on a creator’s c...
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