Twitter has beefed up its live content options once again, this time with BBC. Under the new partnership, Twitter will stream live video and breaking news from the BBC’s U.K. election coverage. The deal specifically involves five BBC election specials: the BBC Election Debate on May 31st; the two Question Time Leaders Specials on June 2nd and 4th; The Newsbeat Youth Debate on June 6th; and the Election Night Results Special on June 8th. This marks the first time Twitter has partnered with the BBC on live streaming video.
The live-stream broadcast will include live tweets that reference related hashtags, such as #bbcdebate, #bbcqt, and #bbcelection. These video streams will be available from the dedicated site bbcelection.twitter.com, but will most likely be found in Twitter’s “Explore” section as well. Additionally, Twitter will display immediate commentary from BBC experts and BBC Reality Check alongside the other updates.
The new partnership continues Twitter’s push into news content adding to their recent deal with Bloomberg to create a 24/7 news channel for the social media platform. Of course, the partnership with BBC is nowhere near as expansive as Bloomberg’s, but it does open up the door for future negotiations, if the BBC wants to continue its relationship with Twitter after the elections wrap.
Other recent live streaming partnerships include deals with the WNBA, BuzzFeed, Viacom, the NFL, MLB, PGA tour, Dick Clark Productions, and Live Nation.