Do it yourself (DIY) content has become increasingly popular with the rise of digital video, and today a new digital network has launched in hopes of capitalizing on that popularity. Geared towards home improvement, design and lifestyle content, Build. Design. Live. will feature a collection of well-known stars in home design. Their first two originals, which premiered today, are short form series from Chris Lambton (DIY’s “Yard Crashers,” HGTV’s “Going Yard”) and renovation team Peter Souhleris and Dave Seymour (A&E’s “Flipping Boston”). Other talent will include Jason Cameron (DIY’s “Man Caves”), David Sheinkopf (HGTV’s “Design on a Dime”), and Andy and Candis Meredith (HGTV’s “Old Home Love”).
Each original will consist of five short-form episodes, six minutes in length. The digital network will also host a podcast from design expert David Sheinkopf along with blogs, home makeover contests and a $5,000 “Refresh Your Room” sweepstakes.
Content on the site will be separated into three categories to target niche audiences looking for videos focused on construction, design projects or lifestyle tips. The online network is a partnership between television and digital content production company Pitch 5 Productions and lifestyle expert management and marketing company Evolution Management + Marketing.
“This platform brings together a stellar collection of high-caliber home and lifestyle talent with an established following,” says Brian Samuels, a Partner at Evolution. “Continuing that authentic relationship between these experts and their fans is one of our primary goals. Build. Design. Live. will allow that connection to endure through authentic and engaging content.”
“We’re enabling users to gain further access to creative ideas and compelling renovations through a variety of content options,” adds Brian Gallagher, President, Pitch 5 Productions. “Whether it’s bite-size, short-form episodes that viewers can turn to for quick tips and instant renovation examples, or podcasts for in-depth discussions on renovations, Build. Design. Live. is committed to producing innovative, educational and entertaining home improvement, design and lifestyle content.”
A non-subscription based platform, Build. Design. Live. is working with Trusted Media Brands for marketing initiatives and ad support.