Uses Exclusive Game Release to Drive New Membership
Twitch, the gaming focused social platform, has announced that Twitch Prime, the set of Amazon Prime benefits created for gamers, is now available to customers in more than 200 countries and territories. Launched in September 2016, this membership is the first preview of what an Amazon-owned Twitch has in store for its user base.
Included with Prime Video at an introductory price of $2.99 per month for the first six months and $5.99 thereafter, the newly expanded membership offers users discounted pricing on physical new releases from pre-order through two weeks after launch off of Amazon.
In addition to ad-free viewing, each month, Twitch Prime members will receive free game content, including exclusive characters, boosts, skins, plus full games from indie developers. Amazon is also giving prime members a free Twitch channel subscription every 30 days, following their free trial.
Since the initial launch of Twitch Prime back in September, people have been pretty stoked on the potential of the service.
“The bigger news in my opinion is video uploads. They’re going to take on YouTube, which is probably for the best,” expressed Reddit member volx1337.
“Youtube’s streaming service is barely tickling Twitch, so don’t expect too much the other way,” added VexonCross, another Reddit member.
And as a special offer, beginning June 9, Twitch Prime members will receive exclusive in-game content from PLAYERUNKNOWN’S BATTLEGROUNDS, one of the year’s most viewed games on Twitch. Over the last 9 months since launching Twitch Prime, the company has partnered with various game developers to release exclusive gaming content including games themselves.
“Twitch Prime has grown dramatically since it was first introduced in September of 2016 in North America and Western Europe because it helps broadcasters attract subscribers, game developers reach more customers, and viewers get free digital loot, while helping to support their favorite channels,” said Ethan Evans, SVP of Commerce and Developer Success, Twitch. “Given its success, parts of our global community have been asking when it would be available in their regions. That day is today.”