After much speculation, Apple has finally made a push into original content with the premiere of “Planet of the Apps.” The 10-episode reality competition show was designed to put a spot light on the company’s multibillion-dollar App Store business.
The series features aspiring app developers competing for a chance to win venture-capital funding from Lightspeed Venture Partners. Contestants have 60 seconds to pitch their idea in front of the judges on a slow-moving escalator. The judges then vote on whether or not they would like to mentor the company.
Serving as the mentors and executive producers of the show are Will.i.am, Jessica Alba, Gwyneth Paltrow and tech investor Gary Vaynerchuk. New episodes of “Planet of the Apps,” which is produced by Propagate’s Ben Silverman and Howard Owens, will be released every Tuesday on a weekly basis.
Additionally, Apple is set to debut its next original series “Carpool Karaoke: The Series” on Aug. 8. The 16-episode show is based on the popular sketches from CBS’s “The Late Late Show with James Corden.” That show will also be released on a weekly cycle, with a new episode to be released each Tuesday.
Just how far the tech giant will dive into Hollywood content remains unknown. But, as of now, there is still no sign that Apple is looking to launch a dedicated subscription-video service to compete with Netflix, Amazon Prime or Hulu, but of course, that could easily change.