Former VP of content innovation and creative at NBCUniversal, Andrew Saunders, has found a new home as head of global brand strategy at Tastemade. In his new role, Sanders will oversee the strategy and development of all creative marketing for the company’s advertising sales and brand partnerships team.
After executing hundreds of campaigns with major brands, Tastemade now commands a global audience of over 200 million and streams more than 2 billion views per month. Under Saunders’ new leadership, Tastemade’s brand strategy team will expand to provide its partners with even greater opportunities for co-creating premium, original branded and native content.
“Andrew is a content marketing pioneer who has helped the world’s most influential brands and artists navigate the evolving digital media landscape,” noted Tastemade Co-Founder and CEO Larry Fitzgibbon. “We’re thrilled to welcome him aboard and are confident he’ll be instrumental in delivering tremendous value to our brand partners.”
During his time at NBCU, Saunders was responsible for the creative strategy and development for many of the company’s largest advertising partnerships and Symphony marketing efforts across all NBCU networks, platforms and partners, including Bravo, Buzzfeed, CNBC, Comcast, E!, Esquire Network, Hulu, MSNBC, Oxygen, Snapchat, Syfy, Telemundo, TODAY, Universal, Vox Media, and others. In addition, Saunder’s team was responsible for a number of noteworthy creative “firsts” for the company including the first multi-platform “Saturday Night Live” original digital series with Broadway Video sponsored by Honda and Target.
“Audiences are increasingly gravitating towards digital and mobile, and the most exciting brand activations I’ve seen in recent years have leveraged these mediums,” said Saunders. “Not only is Tastemade’s mobile-first approach attracting an enormous global audience, the caliber of its content is unmatched. This presents a major opportunity for advertisers looking to align with video content that consumers are engaging with in premium environments.”