+ Members Only: Post-Will Keenan Clean-up Proves Impossible; Post-Will Keenan Clean-up Proves Impossible; Decision Further Signals Convergence of TV and Digital
Endemol Shine North America, the international media company behind non-scripted / reality hits including “Big Brother” and “The Biggest Loser”, has decided to fold its digital division, Endemol Shine Beyond, and subsequently has laid off the five full time employees staffed to run it, including Bonnie Pan.
“We constantly review our approach to ensure that we are at the forefront of market trends and producing the very best creative content for both our brand and platform partners,” the company told VideoInk via a statement. “Moving forward, all digital programming initiatives in the U.S. will be run organically within the core infrastructure of Endemol Shine North America and its subsidiary production companies.”
Pan, who was hired last year to replace the role that Will Keenan formerly held, had a mountainous task on her hands at rehabilitating a broken business. But the news should come less as a surprise to executives working at the convergence of television and digital and more as a cautionary tale.