After the premiere of its first original show, “Planet Of The Apps,” Apple is continuing its push into original content with the hiring of Jamie Erlicht and Zack Van Amburg, former co-presidents of Sony Pictures Entertainment. The pair will report to Eddy Cue, senior vice president of Internet Software and Services at Apple, and will be working to help realize “exciting plans” in the TV space.
“Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in making this the golden age of television,” Cue said in a statement. “We have exciting plans in store for customers and can’t wait for them to bring their expertise to Apple — there is much more to come.”
During their time at Sony, the two oversaw more than a few hit series, such as NBC’s “The Blacklist,” ABC’s “The Goldbergs,” AMC’s “Breaking Bad” and “Better Call Saul” and Netflix’s “The Crown.”
“It will be an honor to be part of the Apple team,” said Erlicht in a statement. “We want to bring to video what Apple has been so successful with in their other services and consumer products — unparalleled quality.”
“Apple has a relentless focus on delighting customers with their products,” added Van Amburg. “We will bring that same intention to Apple’s programming and we could not be more excited about what lies ahead.”
Apple reps declined to comment on the exacts of Van Amburg and Erlicht new responsibilities, but most likely the two will continue to churn out more original programming for Apple Music. This addition would help drive more subscribers to the service, and help generate revenues to offset the slowing growth in Apple’s hardware business, specifically its iPhone and iPad sales.