Two months after its premiere on Snapchat, “Phone Swap,” a dating series produced by Elisabeth Murdoch’s Vertical Networks, is looking to adapt the show for television, according to the Hollywood Reporter.
“We’ve been delighted with the reaction to ‘Phone Swap,’” Vertical Networks CEO Tom Wright said. “We believe that the format has real potential to travel to other platforms, and having a partner with Robin Ashbrook’s huge experience on board will give us the best chance of achieving this. This has been a great start in our ambition to create original IP based on our deep insights into the mobile-first audience, and we are excited to see how our upcoming shows develop.”
The show’s first five episodes of the series, which adds to a growing slate of originals developed for the social network and has already been renewed for a second season, have averaged 11 million viewers and reached a peak audience of 14 million.
Currently, Snapchat streams in-house produced politics show “Good Luck America,” and has ordered relationship-focused shows “Hungry Hearts With Action Bronson” and “Second Chance.” The company has also partnered with TV networks for Snapchat companion series to popular series such as “The Voice” and “The Bachelor.”
This push into originals could be exactly what Snapchat needs to boost their subscriber numbers, which has remained relatively stagnate compared to Instagram Stories. Of course, with Facebook diving into original content it won’t be an easy task.