Recently, in the world of online video, it seems that companies are finally realizing who their most important partners are — creators. Just this past week Facebook announced a new creator-focused app, YouTube revealed a new beta version of its Creator Studio, Vimeo announced it was dumping its SVOD plans to shift focus on the creative community, and AT&T launched a new mentorship program that pairs Hollywood talent with aspiring creatives.
Now, in an effort to continue their push in keeping creators happy, Twitch has announced a new way for its affiliate members to make money off of live streaming. The affiliate program, which was first rolled out in late April as a way to bridge the gap between emerging streamers and Twitch Partners, originally allowed eligible streamers to start earning income by receiving bit emotes from fans, known as “Cheering,” and from game sales purchased on their stream. Now, creators can reap the sweet rewards of Twitch’s subscription program.
Starting this week, affiliate content creators will join Twitch Partners in offering all three subscription rates — $4.99, $9.99, and $24.99 — on their channel and unlock one custom subscription emote per tier to provide to subscribers. This is the latest monetization move by the platform, which according to a blog post back in April, will soon let affiliate members make money off of ads as well. According to Twitch, affiliates receive 1 cent per Bit, which is the same payout Twitch Partners receive.
“We designed the Twitch Affiliate program as a stepping stone to our Partnership program, which includes providing several means of monetization to those creators aspiring to reach the next tier in their career,” said Ethan Evans, SVP of Commerce and Developer Success at Twitch. “By enabling Affiliates to use Cheering, sell games, and now offer subscriptions, we are leading the industry in offering monetization options to creators.”
Subscriptions will be available automatically on all Twitch Affiliate channels starting later this week. In order to qualify as a Twitch affiliate members must have broadcasted at least 500 total minutes in the last 30 days, have an average of 3 concurrent viewers or more over the last 30 days, and have at least 50 followers.