There has been a lot of talk about virtual and augmented reality in the past few years. It’s an industry that everyone has on their radar hoping and waiting that the immersive formats will take off. But even with investments in immersive technology having tripled in 2016 compared to the previous year, the process of commercializing the formats and making them a household necessity has been slower than expected.
Videoink’s Jocelyn Johnson sat down with RYOT founder Bryn Mooser to get his opinion on when the tipping point of immersive tech might take place. As most would agree, Mooser believes that AR has the advantage, and will take off at a higher rate than VR. He points to several reason why, with one of the main reasons being accessibility.
“Apple just announced their augmented reality plans, Google is going to be a huge player with Tango. So I think were going to see [AR] really explode this year. It’s a lot more accessible, especially with people who use their mobile phones.”
With most everyone owning a smart phone, the ability to put AR technology and apps in the hands of consumers is much more doable. VR sets (real VR sets, not Google Cardboard) can cost more than a car payment, which means not many people own one. Mooser sees this lack of accessibility as a big problem in creating progress within the format.
“People haven’t had that moment yet with VR that everyone has been waiting for. We’re still in the early days of the headsets,” Mooser explained. “ I was with an artist friend of mine the other day while we were collaborating on a VR project and he said, ‘I know more people who own VR companies than VR headsets.’”
Though not everyone knows people who own VR companies, it is pretty crazy to think that someone deeply entrenched in the industry doesn’t know very many people with VR headsets. The RYOT founder also explained that the aside from accessibility, consumers are waiting on the right platform to be built.
“We’re waiting for the right platform to be built. When you look inside virtual reality it’s still working almost like a browser function. What really needs to be built is kinda this bigger world where you’re not going in and out of it so much, you’re really just staying in it and visiting different places.”
Of course, when it comes to VR, it could be that developers are waiting for more headsets to be purchased before investing a sizeable amount of money in one platform. A very “chicken and the egg” type scenario, which will come first?
Watch the whole interview here: