Just two months after Nitro Circus partnered with Whistle Sports to distribute content throughout Whistle Sports’ network of 350 million fans, the action sports entertainment brand has found a another avenue to distribute their work. Today Nitro Circus has entered into a partnership with Jukin Media, a leader in user-generated entertainment. Jukin will license and distribute Nitro Circus’ library of action sports footage to their stable of partners in advertising, media, and entertainment.
“Jukin is the perfect partner to help us maximize the value of our catalog and reach new audiences,” said Brett Clarke, Nitro Circus’ Chief Commercial Officer. Their content includes a wide variety of original content, ranging from the national primetime TV broadcast of the Nitro World Games competition to more personal stories like the “Off the Grid.”
“We are excited to partner with Jukin Media, one of the world’s fastest growing media licensing companies. With over 10 years of diverse content in our library, together with Jukin we will expand our already wide reach even further across the globe,” said Trip Taylor, Nitro Circus’ Senior Vice President of Media. “This is just the beginning of a long-term, ever expanding creative relationship with a like-minded company.”
Jukin is owner and operator of a portfolio of social video properties that includes FailArmy, People Are Awesome, The Pet Collective, and JukinVideo; the properties combine for more than 60 million fans online and 1.5 billion monthly video views.