YouTube Sued After Extreme Censorship, Creator Revenue Takes Hit
Class Action Suit Claims YouTube Responsible for Lost Ad Dollars
Google-owned YouTube is getting hit with one PR crisis after another this year. The latest — a class-action lawsuit led by YouTuber ZombieGoBoom, filed on July 13th claiming that “YouTube intentionally caused Adpocalypse to occur, in an effort to appease its advertising partners, at the expense of its content providers.”
The recent Adpocalypse was sparked by YouTube’s response to advertiser concerns about brand safety and a revenue hit in the multi-millions after brands like Johnson&Johnson,Verizon and AT&T pulled ads from the platform.
But since then, YouTubers have seen a much strict approach to ensuring brand safety for advertisers, including erroneous take-downs and flags as well as censorship of videos.