Role Set to Lead Content Production Across AwesomenessTV’s Channels
After a checkered time spent at Endemol Shine Beyond, the digital division of Endemol Shine, Bonnie Pan has landed at AwesomenessTV in a newly-created role — Head of Network, where she’ll be responsible for production across Awesomeness TV’s branded channels on YouTube, Facebook as well as a AwesomenessTV’s new news channel. She’ll report to the recently appointed CEO Jordan Levin, who replaced founding CEO Brian Robbins.
According to sources familiar with the hire, Pan was chosen because of her production chops from digital-first companies like Yahoo and Maker Studios and will largely be replacing the responsibilities held by Joe Davola, who is no longer active in a day to day capacity.
[UPDATE: “Having been a fan of AwesomenessTV for many years, I’m thrilled to join the team under Jordan’s leadership,” said Pan, in a widely distributed release. “The insatiable appetite of teens to consume content and experience entertainment across platforms is undeniable. AwesomnessTV has embraced the “content-meets-technology” storytelling formula and captured a passionate audience. I’m looking forward to to continuing to grow the network across the platforms of today and those we have yet to imagine.”
In many ways, the role is like a return to Pan’s roots at Yahoo, where the team was creating news-forward, quick-twitch short form video content for distribution by Yahoo-owned channels. It’s also an area where her work shined at Endemol Shine Beyond — some of Beyond’s most successful programming was live and short form across its various social video channels, particularly Faceboook. As Head of Network, she will build the strategy and run production for a high volume output. Former AwesomenessTV Chief Digital Officer, Kelly Day, will be Pan’s counterpart in her recent role change to Chief Business Officer where she runs sales and revenue.
[UPDATE: “AwesomenessTV has grown from a YouTube channel to a fully-distributed media brand that has become synonymous with Gen-Z, reaching millions across every major platform out there today,” said President Brett Bouttier. “With Bonnie’s programming and audience experience, we’re confident she’ll take the growth of our network brand even further.”]