Disney fanatics are going to get a whole new level of experience when they stay in the Disneyland Resort in Anaheim California and Disney Springs at Walt Disney World in Orlando, Florida. Location-based VR startup, The Void has joined forces with Lucasfilm and ILMxLab to bring the world of Star Wars to life through “Star Wars: Secrets of the Empire”, a multiplayer VR experience. The company announced early Thursday that this latest venture is set to debut during the 2017 holiday season.
“At ILMxLAB, we want people to step inside the worlds of our stories,” said Vicki Dobbs Beck, ILMxLab’s executive in charge. “Through our collaboration with The VOID, we can make this happen as guests become active participants in an unfolding ‘Star Wars’ adventure.”
The Void takes even VR to new heights. They offer patrons what they describe as “hyper-reality” attractions that engage every sense, except for taste. Groups will enter real rooms, wearing VR headsets and haptic feedback vests that allow full interaction with the VR environments including touch and smell. This type of engagement put the company on the map with their Ghostbusters VR experience, which has launched in Utah (The Void’s origin town), New York, Dubai, and Canada.
This project is The Void’s first major collaboration with the Disney team since the two announced their partnership in July through the accelerator program. However, it stands to reason this is only the jumping point to what will be a very successful alliance with everything Disney has planned for the upcoming years.
For the Star Wars franchise alone, the company has promised an entire hotel devoted to the Star Wars experience, as well as a Star Wars theme park that might open as early as 2019 in both Disney locations.