The 10-year-old company has lost its second ever employee and chief strategy officer to another news site.
Mashable’s chief strategy officer and board member, Adam Ostrow, has officially left the company in lieu of employment at Tegna. Ostrow joined Mashable a decade ago as its second employee. Since then he led the company’s social-media feeds, contributed more than 2,5000 articles, and most recently oversaw new growth initiatives in international expansion, the Mashable Studios division, and e-commerce. He will now be taking that experience to the local TV broadcasting and media company, Tegna, which branched out of Gannett a little over two years ago.
Ostrow will now be in charge of designing and applying the company’s digital engagement strategy geared towards multi-platform audience growth. This new position will keep him stationed mainly at business headquarters in McLean, Va.
“Adam is a proven entrepreneur, editorial leader and digital media executive,” said Tegna CEO Dave Lougee, “As we continue to reinvent local journalism in the digital age, we are connecting with audiences in new and innovative ways on Tegna-owned platforms, in addition to forging new partnerships with digital publishers and creating new, ‘second screen’ experiences for our content.”
Tegna currently reaches 50 million viewers using 46 television stations in 38 U.S. markets nationwide and an additional 32 million unique users via digital platforms.
“I have been impressed with TEGNA’s innovative culture and its digitally-fueled and data-driven approach to storytelling,” said Ostrow.“Whether it is ‘Charlie Foxtrot,’ “VERIFY” or ‘Daily Blast LIVE’, TEGNA is producing high-quality, original content across platforms. I look forward to further super-charging the company’s growth through new digital initiatives.”