If you thought people couldn’t keep their phones down during concerts before…
San Francisco was buzzing last night. If Lorde’s concert at the Outside Lands Festival wasn’t enough to have people glued to social media, Snapchat upped the stakes by launching “Crowd Surf”. The new feature uses an artificial intelligence algorithm to note when a large group of people are taping the same musical performance. It then patches the stories together so that the song stays smooth, but the performance angle changes and the video stays consistent for more than the usual 10 seconds.
Viewers can now teleport from the cheap seats to front and center with the tap of a finger. The app does require a lot of people to be taping via Snapchat at the same time for it to work (not that seems like a hard feat), however it can’t be denied that from concerts, to parades, to political rallies, this update is genius. The only questions left are how and when will Instagram respond? The social tycoons tug-of-war has been especially vicious this quarter with Snapchat hitting rough waters and Instagram’s following soaring higher than ever before, but it’s obvious that Snapchat is far from lying down for the competition.
“Crowd Surf” is set to be available for more public events soon.