The entertainment world has seen a recent spike in the development of OTT platforms dedicated to sports. For example, CBS recently announced plans of launching a dedicated sports streaming service, Disney announced plans of a standalone ESPN platform, NBC already has a streaming service dedicated to sports, and many OTT TV packages, like Sling and FuboTV are starting to offer sports packages. Now, Turner wants in on the game.
Today the company announced a three-year multi-platform rights agreement for the exclusive presentation of the UEFA Champions League and UEFA Europa League beginning with the 2018–19 season. In addition, the company plans to launch standalone premium sports streaming video service with the expansive collection of UEFA matches serving as the backbone of the service. No further details about the platform were given.
“The launch of Turner’s new OTT sports platform and partnership with UEFA aligns with the company’s continued strategy to further expand the distribution ecosystem and our ongoing commitment to engage fans with premium content they crave across all platforms,” said David Levy, President, Turner. “These highly-anticipated matches and supplemental original programming will be a key foundation for our latest direct to consumer business sports offering, as well as coveted content for Bleacher Report and our leading television networks.”
Additionally, the agreement includes opportunities to distribute UEFA content across a variety of Turner platforms. Bleacher Report, in particular, will also provide extensive, year-long UEFA clips and original content across its full suite of millennial-focused owned and operated products and its popular accounts on various social media platforms, including the BRFootball social presence on Snap, Facebook, Instagram and Twitter.
“We believe world football is one of the most impactful growth properties in the U.S. Our shared vision with UEFA has led to the perfect opportunity to leverage the reach of Turner as we establish deeper connections with fans, while simultaneously creating new business ventures for our company,” said President of Turner Sports Lenny Daniels.
The launch of Turner’s sports OTT platform is part of the company’s growing portfolio of direct-to-consumer offerings including FilmStruck and Boomerang.