YouTube TV, Google’s answer to the rise of OTT TV, has expanded into 14 new U.S. markets. The service now reaches 50% of U.S. households with the most live local broadcast stations in markets where YouTube TV is available. The new areas include Baltimore, Boston, Cincinnati, Columbus, OH, Jacksonville-Brunswick, Las Vegas, Louisville, Memphis, Nashville, Pittsburgh, San Antonio, Seattle-Tacoma, Tampa-St. Petersburg-Sarasota and West Palm Beach-Ft. Pierce.
YouTube TV doesnt plan to stop there. In the coming weeks it will expand into 17 additional markets, including greater metro areas of: Austin, Birmingham, Cleveland-Akron, Denver, Grand Rapids-Kalamazoo-Battle Creek, Greensboro-High Point-Winston Salem, Harrisburg-Lancaster-Lebanon-York, Hartford-New Haven, Indianapolis, Kansas City, Milwaukee, Norfolk-Portsmouth-Newport News, Oklahoma City, Raleigh-Durham, Salt Lake City, San Diego and St. Louis.
The streaming service is also expanding its channel package to include Newsy, a millennial-aimed news network and one of the most-watched news channels across popular streaming video platforms. The network claims to attract average viewing sessions upward of 37 minutes on its linear product.
“With this expanded distribution, Newsy is able to reach the next generation of news viewers and provide a counterpoint to traditional cable news,” said Blake Sabatinelli, general manager for Newsy.
Newsy joins nearly 50 networks, including live local feeds from ABC, CBS, FOX and NBC, plus cable networks like ESPN, AMC and FX, and local sports networks from NBC Sports in 13 markets, Fox Sports in 22 markets, and now NESN in Boston.