After announcing in May that it would be updating it’s streamers stats page, Twitch, the gaming focused social video platform, today rolled out several new features to help creators maintain and grow their audiences.
The company received thousands of suggestions from its community on what features should be added, according to the site’s blog, and after much deliberation the company launched three new features:
- More detailed data on views: Live-streamers can now see where their views are coming from, literally. New data lets users see what country their viewers are from, whether they’re watching on desktop or mobile, and how they found the the streamers page in the first place.
- Export: Streamers can now easily export their stats directly from the Twitch dashboard.
- Clips: Users can now see which parts of their streams are clipped the most, who their top clippers are, and where people are watching their Clips. (Clips allow Twitch viewers to quickly share their favorite moments from broadcasts).
In today’s age of the creator, stats are king. Data such as viewers location, whether or not the video is watched on the go (mobile) or on a laptop, and how a page is discovered are huge factors in growing and maintaining an audience. With the flood of video constantly being uploaded to the internet, viewers, now more than ever, have more options to choose from and a more tailored experience in mind. Therefore, the more specific the stats the more tailored the experience and, in turn, the more satisfied the audience.