The Irish Film Institute (IFI), the Home of Film In Ireland, and Ireland-based Axonista, a global video technology leader, have launched a new initiative to bring Irish film heritage to audiences worldwide.
The IFI has partnered with Axonista to greatly increase accessibility of its Irish moving image collection through cutting edge distribution to a variety of popular video-capable devices. Using Axonista’s Ediflo video content management system and distribution platform, the IFI Irish Film Archive can showcase their content to a global audience for free, and quickly roll out video apps that are tailored to the capability of each device.
The IFI Player and its suite of apps allow the IFI to keep the heritage material of the IFI Irish Film Archive relevant to today’s viewing consumption habits, and helps bring Irish culture and social history to audiences globally.
“No other Irish cultural institution has to date taken such an ambitious leap forward to share their collections with the far corners of the world — whether that be on your phone in the islands off the west coast of Ireland, or via your new smart TV on the west coast of America,” explained FI Director Ross Keane. “As an organization we have our eye firmly fixed on the future, and working with Axonista on the IFI Player applications allows the Irish Film Institute to address the rapidly changing digital landscape for this cultural institution and allow for the integration of future technological developments”.
The new apps are available from the Apple App Store and Google Play Store for iOS and Android phones, with apps for TV platforms available on Apple TV, Android TV, Amazon Fire TV & Roku.
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