YouTube’s got a brand new bag (of tricks). While the successful streaming company has undergone several layout changes throughout its life, today marked the first time that the company underwent a complete cosmetic makeover including their logo.
VideoInk is here to navigate you through the site’s biggest changes and shed some light on what’s really new.
1. The “new layout” isn’t technically new
While the mandatory use of the layout IS new, an opt-in, beta version of it was available as far back as last May for desktops. Some users were also tapped to try out this new version as early as last March according to Reddit.
2. YouTube’s new design is meant to enhance creator focus
Although some creators are expressing frustration at YouTube’s choice of site changes, the steps taken are meant to showcase subscribers favorite videos and bring similar ones to the forefront.
The minimalistic approach pairs with the site’s algorithms in order to bring more traffic to channels and simplify content searches.
3. YouTube’s gone “cinematic”
The site has incorporated a new “dark theme” which is supposedly used to make video content more dramatically “pop” on users’ screens. By going to your profile drop
down menu, you can switch your page over to this version. Of course, videos with darker color schemes won’t reap quite as many benefits with this change, but it can’t be denied that this type of sleek look adds an intriguing sophistication to the page.
4. The new layout was built with the future in mind.
5. If you absolutely HATE the new layout, you can (currently) return to the old design.
Where there’s a will, there’s a way and the internet has found a way to return to the old YouTube layout that they knew and loved. You can click on your channel icon, go to the bottom of your dropdown menu and click “Restore Old Youtube”. It’s unclear how long this option will be available, but if you’re not ready to say goodbye yet this will at least give you a little time to mourn.