Apple has recently embarked on a journey to become the king of video. Unfortunately, despite being willing to invest $1 billion towards its original content, the company’s efforts have been somewhat “bleh.” No one, aside from Apple, was too excited about the company’s efforts to reach millennials with “Planet of the Apps” or “Carpool Karaoke.”
But Apple isn’t done fighting for eyeballs. The company is looking to bid on the film rights for the “James Bond” franchise, reported The Hollywood Reporter. And the Tech Company could end up spending billions.
According to the report, the “James Bond”franchise is worth anywhere between $2 billion and $5 billion, and that doesn’t include the ownership needed to bring Bond to television.
Eon, a British film production company, and MGM control the rights to the series and have been looking for a deal since the last Bond movie, “Spectre,” was distributed by Sony in 2015.
Also joining the bidding war along side Apple is Amazon. Other companies include Warner Bros, Sony, Universal and Fox, with Warner Bros and Sony being the most aggressive so far.
Apple and Amazon’s new commitment to the chase could indicate that more is on the table than film rights, including the future of the franchise– if MGM is willing sell or license out for the right price. According to HW, now that Apple and Amazon have joined the game, Warner Bros is pressing MGM even harder to close the deal.