For many digital executives, finding a way to television is still the ultimate end game. There are bigger budgets, better audience and actual attention to marketing. And most of the digital companies find their way to television via a format or two. Few have even tried to take over cable channels of their own. Most notably, Vice with A&E co-venture Viceland, Complex Networks with its recent programming block with Fuse, and now Newsy, with a new cable channel taken over from Retirement Living Television (RLTV) by Newsy-owner Scripps.
But for Newsy, which had already found its way to television via Dish's Sling TV, the goal is simply to be everywhere audiences are, create bigger ad sales opportunities and continue to be a multi-platfor...
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