Hulu and Spotify aren’t the most popular destinations when compared to others in their circle; Hulu has to compete with larger and more dominant Netflix and Amazon, while Spotify competes with Pandora and Apple Music. But the two companies are making a move in an effort to boost their popularity among younger generations with Spotify’s new and improved student bundle.
College Students who meet the requirements will now be able to get both a premium Spotify subscription and a subscription to Hulu for a combined price of $4.99 a month. Individually both plans would cost $9.99 and $7.99 per month, respectively.
Spotify Premium for Students, now with Hulu, as the plan has been called, combines Spotify’s paid on-demand music service with Hulu’s basic paid on-demand video tier, referred to by the company as its “limited commercials” plan.
“The broader goal of this partnership for Hulu is to build brand loyalty and viewership among this important young audience segment (who could then potentially become paying Hulu customers when they graduate),” a representative from Hulu explained to Videoink.
The move is a smart play by both companies– if college students love anything its music, movies, TV… and discounts– by locking in these maturing adults early on, both companies stand to gain loyal customers later in life. Plus, there is always the chance that students don’t cancel or forget to cancel their subscription after graduation resulting in a nice payday for both companies.