Mitù, the Latino-focused digital media network, has hired Herb Scannell to fill the role of CEO after the resignation of co-founder Roy Burstin. Scannell, who previously worked as an exec for Nickelodeon and BBC Worldwide North America, will start immediately.
During his tenure at Nickelodeon, Scannell oversaw the launch of successful shows including “Dora the Explorer,” “SpongeBob SquarePants” and “Rugrats.” Under Scannell, Nickelodeon was the top-rated network in cable for 10 straight years. In addition to his role at Nickelodeon, Scannell was the Vice Chairman of MTV networks and oversaw adult brands Spike and TV Land.
“As the son of a proud Puerto Rican mom, mitú’s promise speaks to me professionally and personally,” Scannell said. “I have long advocated that the Latino market is underserved. Within a generation, Latinos are projected to represent the majority of youth in the U.S., and the most influential and sought-after audience in entertainment. So when the chance to run the fastest growing digital media company in the sector came up, I was very excited to join Beatriz and the team.”
Beatriz Acevedo, Founder & President of mitú, will remain at the company while taking on an expanded role to lead all content, production, talent development and social impact efforts.
“I have so much respect for Herb and for the legendary brands and franchises he built,” said Acevedo. “I am incredibly excited to now have the opportunity to partner and work alongside him, and build our mitú brand as the voice of this generation.”
Currently, mitú generates 650 million monthly views and reaches 100 million monthly unique viewers. The network is also the only Latino-targeted channel on Snapchat Discover, giving it a lot of opportunity for growth — especially when considering that the Latino youth market — 25% of American youth — is the fastest growing U.S. population and spends $2.1 trillion on goods and services (GDP) every year in the U.S.