The online video industry continues to grow as Metro-Goldwyn-Mayer (MGM) adds another service to the pot. After the launch of its Stargate-focused streaming service, the company has its sights set on another demographic – young adult women on the go. The company has partnered with Roma Downey and Mark Burnett for the launch of LightWorkers.com, an online video destination for “uplifting and encouraging” short-form digital and social content. The free ad-supported service includes tutorials on gift-giving, documentaries on people who’ve overcome tragedy, and shows for cooking and spiritual advice.
At launch, the website will have over 20 original series including content from new and established personalities, such as bestselling author Michelle McKinney Hammond’s advice series “Tough But Fair;” Brooklyn Wagner, who brings her blunt perspective to “Welcome to Brooklyn;” and Julianna Strickland and Natasha Feldman who take thoughtful gift-giving games to the next level with “Giftable.”
A good amount of the content will focus on faith based themes like “I Struggle. I Rise,” which profiles key influencers in entertainment, sports, and ministry; “Truth Mark,” where a husband and wife youth ministry team share their experiences through slam poetry, and “A Taste of Grace,” which follows children’s pastor Seth Dahl as he shares the lessons that he has learned since recovering from drug abuse and finding his faith.
In addition, Carnival Corporation’s travel brand Fathom jumped on board for the launch with the goal of producing branded content. LightWorkers will create and distribute the content, with social and digital support from Carnival Corporation’s cruise line brands.
“MGM has a rich history of award-winning storytelling and we are launching LightWorkers.com with the mission to share the good and inspiring stories happening around us, in a time when we are inundated by negativity in the news,” said Kevin Conroy, President of Digital and New Platforms at MGM.
Together, Downey and Burnett have brought stories to theaters and the small screen including “The Bible” miniseries for HISTORY Channel, “A.D. The Bible Continues” on NBC, “The Dovekeepers” for CBS and “Answered Prayers” on TLC. Downey was also an executive producer on several feature films including “Son of God” from Twentieth Century Fox, “Ben-Hur” for MGM and Paramount, “Little Boy” for Open Road Films, “Woodlawn” for Pure Flix and the documentary “Faithkeepers” about the persecution of Christians and other minorities in the Middle East.