YouTube Red looks to tighten its grip on the US Hispanic market with “Long Distance,” a new series from mitú, a Latino focused digital network. Premiering today, the digital comedy centers on the challenges of a L.A. based social media manager Gaby Márquez (played by Chachi Gonzales) and her Chicago-based boyfriend Chris Murphy (played by Cayden Boyd), as they attempt to make their long distance relationship work through the pitfalls of social media, cross-cultural challenges, and the distracting presence of Gaby’s new boss, Rafa (played by Josh Leyva).
“‘Long Distance’ is a great example of what the mitú brand represents. It is a fresh and funny, culturally relevant show featuring a predominantly Latino cast, that will appeal to mainstream audiences while also striking a personal chord with Latino viewers,” Doug Greiff, Founding Partner of mitú. We hope this will be the first of many creative collaborations with YouTube Red, who have demonstrated a genuine commitment to appeal to multi-cultural audiences.”
That commitment could be a sign of things to come for YouTube Red, which hasn’t made much noise since its conception in late 2015. If the platform is able to tap into the millennial and younger generations of the US Latino community which, according to Pew Research, makes up 6 in 10 Hispanics, it could soon be ushering in a much larger and diverse audience.
“I am super proud to be a part of this show and love how mitú always represents Latinos in a positive and authentic way. We come in every shape, size and color and have many of the same problems, interests and dreams that any other American millennial has. Long Distance is a great example of this — a super fun romantic comedy that anyone can relate to, but it also has a few extra inside jokes for young Latinos that grew up in a household like mine,” said Chachi Gonzales.
According to mitú, “Long Distance” exemplifies its ongoing commitment to open doors and creating opportunities for the next generation of diverse talent and storytellers