Complex Networks is the latest brand getting ready to launch a slate of programing on Facebook’s Watch platform. The company is launching fours shows on the video ta:. “Taste Buds,” which follows social influencer Daym Drops, as he goes on food adventures with special guests, launches October 5; while “Price The Hype,” “Dumb As Hell,” and “Everything’s For Sale” will launch later this Fall.
“Dumb As Hell,” takes a closer look at the over-the-top and sometimes hilarious side of pop culture. Hosts will debate and at times recreate some of the “dumbest” things they come across. “Everything’s for Sale,” which will consist of 5 episodes, follows a sneakerhead as he uses his knowledge of shoes to pitch the “latest and greatest” drops to unsuspecting shoppers.
Sole Collector’s “Price The Hype” is the networks first-ever sneaker game show. Contestants will compete head-to-head, as they put their knowledge of the latest foot fashion to the test. In the first episode, the winner will walk away with a $1500 pair of Air Jordan sneakers, while another contestant tries to keep his pair of $600 shoes from being destroyed by correctly answering sneaker trivia.
“Launching original series on Facebook and tapping into the Watch ecosystem further extends Complex Networks content across platforms and continues our commitment to experimenting with new formats and platforms to build community and engagement with our audience,” said Rich Antoniello, CEO Complex Networks.
Facebook’s Watch launched nationwide on September 5. The platform debuted with over 25 shows, some which were funded entirely by the social media giant. The company paid somewhere between $10,000-$35,000 for short-form content and up to $250,000 for longer form, according Reuters. Complex declined to comment on whether or not its new programming was being funded by the company.
Complex Networks‘ content caters to males 18-34. The company develops and distributes original short-form programming for its channels and through output deals with premium digital and television distributors. According to the digital network, its vertical channels generate over 810 million video views and three billion-plus content impressions monthly. The company, which is a joint venture between Verizon communications and Hearst, has also had a noticeable presence on go90, Verizon’s mobile streaming platform. In addition to renewing/launching several shows on the platform over the past few months, just yesterday, the network announced its new original docu-series “Why We Fight,” executive produced by UFC’s Ronda Rousey, would also be premiering on the streaming service October 18.