YouTube stars Rhett McLaughlin and Link Neal (Rhett & Link) are expanding the format of their YouTube comedy talk show, “Good Mythical Morning,” and they’re using funding from the Google-owned company to do it. In less than a month, the stars plan to roughly double the runtime of the weekday program to about 30 minutes. Additionally, the show will be home to new segments featuring celebrity and musical guests, field-produced shorts, and sketches.
“YouTube is partnering with us to make a bigger and better show — we’ll be able to throw more at it each day,” said Rhett. With the YouTube funding, the team has hired additional writers, researchers, producers, and talent bookers.
In addition to expanding their audience, the two are aiming to attract more money and respect from Madison Avenue buyers, who have often labeled Rhett and Link as “digital” entertainers, grouping them in a different class from “TV” stars.
“We’d love to be in the same conversation as Ellen, Kimmel, Fallon, you name it,” said Link. “It represents not just an expansion of our brand, to do more within our show to reach a bigger audience… but also to help advertisers see it as a more valuable place to put their messages.”
The news of the expanded format comes shortly after the launch of the duo’s first book, “The Book of Mythicality: A Field Guide to Curiosity, Creativity & Tomfoolery,” which was released Oct. 10.
In addition to the expanded show and new book, Rhett and Link are in production on season two of YouTube Red scripted comedy “Rhett & Link’s Buddy System,” in which they play fictionalized versions of their “Good Mythical Morning” selves. The first run of the series, which debuted in early 2016, was one of most popular of YouTube Red’s originals, according to research firm Parrot Analytics.