Facebook’s Watch is breaking into scripted drama, a fairly untapped category for the social media giant. The new platform will now be home to “Five Points,” a scripted drama series from Indigenous Media and Kerry Washington’s Simpson Street.
Created and written by Adam Giaudrone (“Being Mary Jane,” “Black Lightning”), “Five Points” is about five students at a South Side Chicago high school who each experience a life changing event from a different point of view, but only when their unique perspectives are combined is the truth discovered.
On board to executive produce the series is Jon Avnet (“Black Swan,” “Fried Green Tomatoes,” “Risky Business”), Rodrigo Garcia (“In Treatment,” “Albert Nobbs,” “Mother & Child’), Jake Avnet (“60 Second Docs,” “Sickhouse“) and Kerry Washington (“Confirmation”) along with her Simpson Street EVP of development and production Pilar Savone. Thomas Carter (“Save the Last Dance,” “Coach Carter,” “Roots”), a three-time Emmy Award winning producer/director, will direct the ten-episode series which begins production this week. Giaudrone and Carter will also serve as executive producers, while Sage Scroope and Ben Fast will also produce for Indigenous.
“Five Points‘ unique format, designed to engage the community in social conversation, makes it a perfect fit for Facebook’s new Watch platform,” said Jake Avnet, COO Indigenous Media. “Indigenous Media has a long history of leveraging traditional media expertise to experiment with new formats and platforms which is why we are excited to be an early part of Watch.”
Why it matters?
Facebook’s Watch platform, which kicked off nationwide in September, has been home to short-form comedy series, docu-series, and reality-style programming, but no scripted drama. Most who watch videos on Facebook go to the platform for quick hit viral videos, but rarely for episodic content, especially in drama. “Five Points” will be the first series to test how well Watch’s audience responds to the genre and its chance to prove that it is more than just a viral video landfill, but a destination for premium content that builds a relationship between shows and their viewers.