Author: Manouk Akopyan, Senior Brands Editor, AlistDaily
Facebook brought brands yet another way to engage their followers with video on the platform by officially launching Watch in the US last month.
A quick survey for Watch already reveals a smorgasbord of original TV-like content native to the network, designed to satiate a voracious consumer appetite for video.
Watch, which feels like Facebook’s self-funded version positioned to compete with titans like YouTube and Netflix, is personalized to help its billion-user base discover new shows. It’s organized around what friends and communities are watching on mobile, desktop, TV and apps. Viewers can even comment in real time as they’re watching any given program.
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