go90 and Jukin Media have teamed up to bring an innovative form of storytelling to their audiences. The two companies partnered on a docuseries that was created using almost entirely user generated content (UCG). “This is Happening” examines the personal stories that revolve around major cultural events of the past year. From the tragic –Hurricane Harvey– to the empowering –The Women’s March– each episode focuses on one major event and examines three to four stories-within-a-story. Regular people who were on the ground for these events share their personal experiences along with their own first-person video footage captured during the events.
The premiere episode “Cubs,” which goes live today, focuses on the 2016 World Series, diving into four stories from four very different people. These include a 23 year-old woman whose grandfather, a die-hard Cub fan, passed away before the World Series, and a Chicago-based songwriter whose Cubs dedication song made her a local celebrity.
“User-generated content will revolutionize the way contemporary events are documented, and this series is one of the first examples of that,” said Jonathan Skogmo, Founder and CEO of Jukin Media. “The go90 team immediately recognized the storytelling implications that UGC could pose for a documentary series, and we knew that go90 would be the ideal home for this type of series.”
“This Is Happening” is executive produced by Jukin Media’s Jonathan Skogmo and Josh Entman, and Emmy-winning producer/ director Lauren Thompson. The series is available for viewing on Verizon-owned go90.
Jukin Media, a global digital media company with a focus on user generated content, is owner and operator of a portfolio of social video properties that includes FailArmy, People Are Awesome, The Pet Collective, and JukinVideo; the properties combine for more than 75 million fans online and 2.7 billion monthly video views.
Check Out the Trailer Below: