Three of the biggest online influencers have come together with plans to launch a streaming service, Variety has reported. Dubbed “Zeus,” the upcoming VOD platform is the product of Andrew “King Bach” Bachelor along with fellow digital stars Amanda Cerny, and DeStorm Power. Combined the three have a online following of 70 million followers.
The team of three told Variety that the service will include programming across a range of genres, including fashion comedy, beauty, and fitness. Despite having a massive following, the group isn’t relying on their star power alone. Instead, they’ll be reaching out to other influencers to help power the new venture. The digital natives describe the setup as something similar to a “farm team system in baseball,” basically nurturing talent.
To help move the new venture along, the three have partnered partnership with TV producer Lemuel Plummer, who will head the platform. Plummer is the creator and executive producer of “Preachers of L.A.,” “Preachers of Detroit” and “Preachers of Atlanta” on Oxygen, as well as Oxygen’s “Living With Funny” comedy series.
“The biggest stars on social media are receiving more viewers than cable networks,” Cerny expressed in a statement. “It’s about time we unite to create long-form, cinematic content on a platform for the younger generation of consumers.”
At launch — which has yet to be announced — Zeus will be available on all iOS and Android devices, desktop and laptop computers, and streaming devices including Roku, Amazon Fire, Apple TV, and Google Chromecast.
There is no word yet on the platforms monetization strategy or how much the service will cost.