Three years after its launch, 2btube, a talent representation agency with more than 500 audiovisual creators worldwide, has presented the latest audience figures of the company, and it’s something to be proud of. The Spain-based agency now has an audience of 1.2 billion monthly views and a fan base of more than 145 million subscribers on YouTube. 240 million monthly views come from Spain alone, a figure that well exceeds the digital audience of the main traditional Spanish media, according to comScore figures.
The company made the announcement the #2bOpenDay, an event organized to celebrate 2btube’s third anniversary and the inauguration of its new 900sqm headquarters in Madrid. More than 250 people, including influencers, brands, and agencies attended the event.
“In less than 3 years we have been able to lead the Spanish digital content market and now we want to make the leap to another booming sector, Esports,” said Fabienne Fourquet, CEO of 2btube. “We will do it through an alliance with Foreseen Media, a marketing agency and group of professionals specialized in esports, with a unique know-how in Spain, as well as with the creation of our own competitive club for 2018.”
At the event, the talent representation agency also announced a new partnership with Foreseen Media, a marketing agency that specializes in Esports in Spain, an industry that has an audience of 7.1 million viewers in the country.
“This alliance with 2btube will allow us to differentiate ourselves from other Esports agencies, as we now have an expert content creation partner who represents hundreds of talents in Spain and Latin America,” explained Álvaro Luzón, Founder of Foreseen Media. “Thanks to this strategic alliance, we will be able to offer audiovisual content production and marketing campaigns with influencers to grow our customers in the field of Esports and gaming, as well as adding value to their brand.”
2btube works with over 150 brands developing marketing campaigns with its influencers and has more than 65 employees in its three offices located in Madrid, Miami and Mexico.