Apple’s $1 billion dollar original content budget is finally being put to use. After a multiple outlet bidding war, the tech giant has picked up a drama series starring Jennifer Aniston and Reese Witherspoon. Apple has locked down two 10-episode seasons of the show, which is based on background from CNN media reporter Brian Stelter’s book ‘Top of the Morning: Inside the Cutthroat World of Morning TV.’
In addition to starring in the series, Aniston and Witherspoon will executive produce and co-own the show alongside Michael Ellenberg’s Media Res company, which will produce the show for Apple. Sources describe the price tag on the show as comparable to other premium fare with big stars attached, reported The Hollywood Reporter.
Aniston will executive produce via her Echo Films banner, while Witherspoon, fresh off the success of “HBO’s Big Little Lies,” will executive produce via her Hello Sunshine company. The series is written and executive produced by Emmy-nominated Jay Carson (“House of Cards”), who is set to serve as showrunner.
This is the second major original series to come out of Apple’s recent efforts to build a major scripted video offering, following the news that Steven Spielberg’s “Amazing Stories” anthology series revival will land with the company. The anthology is to be executive produced by Spielberg in partnership with Bryan Fuller, who will serve as showrunner.