In anticipation of its upcoming film “Wonder,” Lionsgate has partnered with creative network Tongal and Wattpad to write and produce three original short films. Lionsgate enlisted the help of writers on Wattpad, which is home to a community of more than 60 million people who spend over 15 billion minutes a month reading and writing original stories, to share 500-word stories about choosing kindness, an underlining theme in “Wonder.” Out of thousands of submissions, three Wattpad authors — Charly Manlove (@CharlyManlove), Graham Christian Ganahl (@GrahamChristian) and Char (@musicalchar) — were selected as winners by “Wonder” author R.J. Palacio and film director Stephen Chbosky (“Beauty and the Beast,” “The Perks of Being a Wallflower”). Lionsgate then turned to Tongal to bring these stories to life through its community of professional filmmakers.
Today, Tongal unveiled the three short films developed out of the agreement: “The Fuzzy Spark,” “Roadside Assistance,” and “Please Recycle.” The films will be released across brand channels on Facebook, leading up to the films release on November 17.
“Working directly with the talented members of Tongal and Wattpad allowed us to authentically bring the heartfelt themes of ‘Wonder’ to the forefront of the creative conversation,” said Lionsgate Executive Vice President of Worldwide Digital Marketing Danielle DePalma. “The resulting short films from these storytelling communities are proof that branded content can inspire and engage fans in meaningful, and kindness can transcend through any medium.”
“The collaboration between the Tongal and Wattpad communities is truly an example of next-gen, open sourced storytelling,” added Tongal Co-Founder and Chief Creative Officer, James DeJulio. “By partnering with Lionsgate, we are able to expand the theme of “Wonder” – which is to choose kindness in all that you do – and bring new voices and perspectives to inspire new audiences.”
This isn’t the first time time Wattpad has been tapped for its creative community. Early last month, Entertainment One (eOne) entered into a content partnership with the company. And in May, Fullscreen teamed up with Wattpad to create an anthology series based off a selection of fanfiction posted to company’s website.
Based on the New York Times bestseller, “Wonder” tells the inspiring and heartwarming story of August Pullman, a boy with facial deformities who enters fifth grade, attending a mainstream elementary school for the first time. As his family, his new classmates, and the larger community all struggle to discover their compassion and acceptance, Auggie’s extraordinary journey will unite them all and prove you can’t blend in when you were born to stand out.