Facebook is beefing up the sports offering on its Watch platform. The social media giant has partnered with Stadium, a new multi-platform sports network, in a deal that will see 47 college basketball games stream exclusively on the video platform.
The 47-game schedule features matchups from conferences such as the Mountain West, WCC, C-USA and A-10, as well as high-profile teams such as Minnesota, Utah, Washington State, Wake Forest, Alabama and St. Mary’s, U.C. Davis, VCU, and New Mexico State among others.
In addition to the games, Stadium will produce an exclusive, weekly live studio show dedicated to college basketball. The 30-minute show will air on Watch every Wednesday beginning November 29th at 6:30 p.m. ET. The series will integrate user-generated segments while trying foster an ongoing dialogue with fans.
This deal is Facebook’s latest efforts in an attempt to make Watch a more friendly destination for sports fans. The platform’s collection of sport-themed shows already include content from Major League Baseball, the World Surf League, The Golden State Warriors, WNBA, Major League Soccer, Liga MX and Whistle Sports.
Financial terms of the deal were not disclosed, but in the past Facebook has been known to throw down some serious cash for sports content. In September of this year, the social media giant placed a bid of $610 million to buy the streaming rights to a hugely popular cricket tournament in India. Unfortunately for Cricket fans on Facebook, the company was outbid by Twenty-First Century Fox’s Star India, which bid $2.55 billion for the television and streaming rights combined.